The desert always brings so much inspiration to fashion around the spring music festival, Coachella. My long time client, alifornia Moonris, had a beautiful Spring/Summer collection inspired by Santa Fe prints. We decided to shoot at the rainbow-hued Saguaro Hotel in Palm Springs to capture the desert colors.
The mountains can be seen from the pool and the neon colors that pop from the hotel are beautiful. It makes you get caught in the wanderlust vibe and get comfortable with the traveling lifestyle of California Moonrise.
The neon and brightly colored hotel offered a lot of amazing locations to shoot at. Additionally, there was a great deal of foliage and the natural light. This made taking photos on location much more creative and the day flowed nicely. We added editorial photos to give the lookbook context. The purple hues of the hotel mixed with the palm desert brought out California Moonrise full story behind their lookbook.
I worked with the same wonderful team, friend Ali Levine styled the shoot, makeup was done by Anthony Pazos team and Cristina Fabian styled the model’s hair.
Fashion Designer: Sylvie Huber
Videographer: Jason Gonzalez
Assistants: Mat Dunstan, Marco Paonessa
Producer: Rose Cefalu
Styling: Ali Levine