Google Quantum Supremacy's John Martinis

January 14, 2020

Most recently I had the pleasure of working with and capturing John Martinis - the man responsible for developing the world’s first quantum computer for Google.

However, let’s first take a step back…
As a photographer I regularly shoot portraits with influential people with the most amazing stories, this time was no different… visiting the Google Quantum Lab in Goleta, California and capturing a portrait of Martinis himself also featured within Nature’s latest article – definitely worth a read (if not to see my image!).

John Martinis / Google Labs / Quantum Computer Supremacy for Nature Magazine.

If you didn’t already know, Nature is a world-leading multi-disciplinary scientific journal, ranked the most cited journal of science in 2012. With various scientific articles, topics and reports published weekly, Nature is one of the most prestigious scientific education based sites out there.

So, as you can imagine if visiting the Quantum lab in California wasn’t enough, working with Martinis was a great honour, and certainly something to add to the portfolio, not to mention a story for generations to come.

Who is John Martinis?

Hang on a second… who is John Martinis? Whether you know the name or not, you’ve more than likely heard of the project he’s been working on. Martinis and his team under his supervision are responsible for the development of the world’s first quantum computer for Google, supposedly capable of carrying out calculations much faster than any other computer currently on the market.

“Doing this experiment was the culmination of my career” – Martinis

Where did the idea of the quantum computer come from?

First attending a lecture as a graduate in the 1980s, little did Martinis know this was set to change his entire path in life. With the work of famous physicist Richard Feynman and his idea of using quantum particle characteristics to develop a ‘so-called’ supercomputer that would allow for tasks which would undoubtedly be impossible on orthodox machines, further inspiring Martinis to someday accomplish this.

On this new and inevitable journey with a fresh dose of inspiration flowing through his veins, Martinis achieved what he called ‘the cumulation of his career’, with Martinis and his team taking a giant leap towards Feynman's original idea set out in lecture hall more than three decades on with a successful design of the quantum computer able to carry out a calculation in a fraction of the time compared to anything else out there.

If you’re interested in reading more on John Martinis, be sure to read the article On Nature’s website by clicking here.

The bottom line

Working as a photographer allows me the opportunity to capture truly amazing moments, just like those discussed in this article, and now more important than ever given the creation of my blog helps me tell my story.

Italian Master Vine Pruners in Napa Valley

October 03, 2019 in wine

A beautiful day in Napa Valley with Simonit&Sirch (https://simonitesirch.com) The warm sunset light caresses the precious vineyards of one of the most beautiful American wine countries. Marco Simonit and Massimo Giudici, in the picture, represent the managing team of the company, a group of 20 technicians engaged in training the new generation of winegrower. Since 2003, they are committed to rediscover pruning as craftsmanship. Pioneers of modern cutting technique to pruners, which avoids the serious consequences of pruning cuts, and works against the deterioration of the vineyards. Love photographing them !

Marco Simonit and Massimo Giudici, Master Vine Pruners in Napa Valley

Outdoor after the Rain

July 06, 2019

After a cold and rainy winter, spring shows some signs of hope. Loving Los Angeles, every opportunity is perfect to capture some special moments where the light peaks among the clouds and creates an unreal atmosphere.

Here are some photos from the Griffith Park Observatory hiking trail.

Hiking Trail near the Griffith Observatory

Griffith Park with Downtown Los Angeles view

Griffith Observatory surrounded by skinny palm trees

The California Superbloom at the wrong time

March 21, 2019 in traveling

For those people who want to witness the wildflower experience in California and the famous “Superbloom” and be sure you won't be surrounded by hundred of people taking selfies, just pick the "wrong" day and go when it's pouring rain, windy and cold ! You would love it !

I spent an afternoon by driving in traffic from Los Angeles to the Antelope Valley California Poppy Reserve in Lancaster. It was a solo trip where I met only two brave photographers hiking.

I almost got suck on the road with no gas and I barely made it. It was really worth it.

The contrast of colors of the flowers with the dramatic dark sky

A rare image of the California desert: green, multicolor flowers and snow in the mountain. A lucky winter, somehow

California Poppy in Antelope Valley Poppy Reserve

Sun is trying to come out with .. no luck

On my way to Antelope Valley Poppy Preserve

Clos du Val Winery: A new spectacular approach in Napa Valley

March 03, 2019 in traveling, wine

Napa Valley has been always in my heart. I lived in Saint Helena and Calistoga after I moved from San Francisco in 2004, before my Los Angeles days.
One of the most prestigious wineries in California: Clos Du Val hired me for an intensive two days photography project. From lifestyle to portraits, landscape and architecture, it was a great assignment. The winery also inaugurated the new amazing tasting room ! Timing was also perfect since harvest was almost finished and I was able to capture some activity during the last day of picking and work in the cellar.
The winery is based in Napa CA, on the prestigious Stag’s Leap District and it is one of the last ones family owned: www.closduval.com

Scope of the project: photographing the new tasting room in a mix of lifestyle and architectural photographs. I added some aerial shots as well by using a DJI Mavic Pro Drone (happy I got the commercial pilot license).

Enjoying sunset on the new winery’s frontward

New Tasting Room in Napa CA on the Silverado Trail

Stunning Interior Design and Magnificent view of the Stag’s Leap District

The new tasting room is designed by The Hirondelle House with Michael Guthrie & Co Architects and interiors by Erin Martin Design.

Aerial View of Clos Du Val with fog dissolving

Magnific Frontyard with the view of Napa Valley at Sunset

Marketing manager: Shannon Muraccioli
Photographer: Rocco Ceselin
First Assistant: Mat Dunstan

Iceland Summer Trip

September 08, 2018

It’s time to board my overseas flight to Iceland. The country is an unknown destination but a place I’ve wanted to explore for a long time. Over the past few years. Americans have made Iceland a popular destination so I wanted to see the beauty myself. Taking advantage of the affordable rates by Wow Air, I jumped on board and had a very pleasant flying experience.

Reykjavik airport is really lovely ! The small size, friendly people and organized immigration system made the experience a breeze . I picked up my car at Hertz very easily and began my journey by driving towards the capital. I was blown away by the incredible series of varying landscapes. The raw soil mixed with solidified lava looked like a painting with the moss and short grass growing on uneven fields.

It’s a rainy day with wind and a grey sky is painted with dramatic clouds. Those formations are something I have never seen before. Just stepping out of the car for a picture is an adventure! It is all very surreal but fascinating experience at the same time.

I booked a hotel in Downtown Reykjavik for the first two nights and picked a couple of suggested B&B’s in two different parts of the island for the rest of the trip. I realized that if I wanted to drive around all of Iceland it is not as easy and quick as I imagined and would take nearly two weeks. Instead I decided to spend my time on the Western and central side.

I stayed at the Hummer Square Hotel right in the center of the town. It’s located near a small market with an excellent bakery and small restaurants. I quickly learned it this is the happening place during the long cold nights of winter where locals might get together for a drink and socialize. The hotel has been renovated and the rooms are pretty large with all the amenities: large bathroom, nice view, modern décor and WIFI. It is a great hub for young adventurers who love to start their experience in this unique country.

Two days here taught me that this could be a challenging place during the cold seasons which begins in September until April. During the summer months the citizens are focused on maintenance work. Roads, buildings, homes and even commercial fishing boats are all maintained in perfect shape and painted like new.

I see quite a lot of tourists here who are curious to discover a place that until few years ago was just a small remote island on the map on the Atlantic Ocean.

After wandering around under an heavy rain and cold wind, I was hungry and I found a little restaurant near the port. Reykjavik Fish Restaurant provided an excellent meal based on wild cod, red beets, salad and a hot creamy espresso. Even the presentation was top notch!

Expert tip: everything is pricey here so be prepared to use a credit card quite often. No need to carry cash, everyone takes credit cards.

Note: As most tourist do, I stopped by the Blue Lagoon which was an experience. It was a bit too touristy and crowded, however definitely well organized.

I drove through amazing and unique landscapes. The sun finally decided to show up and it was already 11pm. Approaching the summer solstice, it’s always bright here and sunset happens at 12am while sunrise it’s a 2am. I am adjusting to these extremely long days! Bright and warm, getting up to 20C but nights could be cold for a summer weatheraround 4-5C.

The sun is coming out of the clouds and a group of traditional Icelandic horses are walking on the horizon. It looks like a renaissance painting! One of the horses was just standing up on the small hill looking at the sky and brushed by a strong wind. It was a perfect moment to take a picture.

Hills are smoother, the soil is greener and I’m surrounded by huge fields of blue lupins everywhere. This is a common flower hereat the beginning of the summer and the colors are dramatic, surrounded by landscape that otherwise would be monochromatic without a clear sky.

Our Flúðir B&B (is next to the “Secret Lagoon”, which is not that secret anymore but it is still small, cozy and more family style.

The B&B was more family style and clean, staff is friendly and I realized I’m right in the middle of the vegetable plantation area of the island. I was surrounded by ton sof greenhouses which use the geothermal waters to give the plants the heat they need to grow and lights on the ceiling to help the process of photosynthesis.

Since it’s bright throughout the day, if you don’t look at the time you end up searching for a dining place at 9 or 10pm.

This is a part of Iceland that has milder weather and reminds me little more the hillside of Austria and northern Italy. Yellow flowers and the lupins are peekingup from the much taller grass that replaced the harsh lava.

The day after I decided to drive towards Vik which is the last famous spot of the Golden Circle. Heading there I found myself in a heavy rain and on a windy coast. I can barely stay still and I quickly walk towards this geometric natural wall of stone. With this weather and all tourists heading there, this is not what I expected. I jumped in the car and found a nice warm, old-style restaurant where I had a small fish soup and a local beer. I would have stayed here for few hours. Popular local music in the background and an old building that looks like a refuge of the fishermen during a cold storm.

The day after I visited the Geysers (Geysir) but really wanted to avoid all the tourists groupsso I went at night around 11pm. This was an intimate visit where I appreciated the beauty of this natural phenomenon of boiling water and a magnificent waterfall. The power of nature is just in front of me, showing off and yes, it was astonishing!

The last few days I decided to go back to the Western side, only ifty miles north of Reykjavik in the town of Bernagres. A cozy small town on a peninsula, I drove trough an amazing underground tunnel that goes under the ocean. Instead of building a bridge and ruin the beauty of the landscape, Icelanders built a mile long masterpiece that comes up on the other side of a large peninsula. How genius is that?

The clouds decided to stay away from the town and they are hovering inland. The B&B called Englendingavík is owned and run by Einar, who is a multi-tasking entrepreneur. Small brand-new rooms and a mix of freshly baked bread with fish are just outside the restaurant situated on the first floor. An amazing location with the sea view ! Right on the gulf is where I experienced dramatic high and low tide which gives this perfectly located B&B a very different atmosphere.

From here I experienced a majestic midnight sun with clear sky and I found a perfect spot to sit and look at this spectacular “show”.

This part of the island is less touristic and much more interesting. A sunny day makes everything more colorful and vibrant. The close by hot springs are more unique and private, the wide and infinite green fields of grass makes you feel very small and the rivers are flowing from two large beautiful and equally dramatic waterfalls - Barnafoss and Hraunfossar.

Horses and sheep will welcome you and they have a huge amount of land to enjoy and run free.

Leaving Iceland makes you feel like you experienced a unique place that welcomes you with courtesy and kindness. It makes you feel safe all the time and shows you what raw nature really looks like. The population works hard and uses natural resources to survive while developing their society towards a much more advance system based on green energy and advanced services.

I met many young Europeans who decided to live here to experience this country and learn about green energy. I would love to come back for the Northern lights that begin at the end of August. I’d also love to spend some time in other parts of this unique remote island.

Until next time, Iceland!

Albertsons Lifestyle & Portraits

April 02, 2018

I always hope to have an assignment that would allow me to travel to different destinations in the United States.

Asian Food at Pavillions in Rancho Santa Margherita, California

Last year I received a call from Ivie & Associates, the Dallas based agency for Albertsons Companies. (https://www.ivieinc.com). They had a very interesting project they shared with me and they wanted me to be involved.

Baker at Albertson Store in McCall, Idaho

The concept was to photograph real-life friendly associates that proudly work in their stores.

The first assignment was in California (since I’m based in Los Angeles this was a quick drive). Meeting Ivie's Executive producer, Sandra Ogden and her team was like being in a very family-like environment with very easy and down to earth energy.

We met the client and we spent two full days at at Pavilions stores in Rancho Santa Margarita and Newport Beach, covering every aspect of the customer brand experience.

The employees I photographed were so excited to have a photography group at the store to capture their environment. They were very proud of themselves and working for such a prestigious corporate brand.

My task was to take photos but at the same time be sure everybody was comfortable and happy, natural in front of the camera and I think it shows in the imagery.
The client (Ivie) was organized and very easy to work with and this became the first of several assignments around the United States.

So far we have shot in Boston, MA and McCall, ID. I enjoyed the city vibe in the Boston’s summer and the challenge of getting up in McCall in the snow. The experience has been very fun and I feel like l was able to capture the essence of the people working in these amazing stores.

Pavillions Bakery, Rancho Santa Margherita, California

With the extraordinary help of my producer Rose Cefalu, we were able to plan each shoot properly and hire local talents such as a makeup artist and an extra photo assistant.

The project goes on and I cannot wait to know the next destination.

Thank you to Ivie, Albertsons Companies, Rose and Mat.

Buckhead Happy Hour and Lifestyle

March 14, 2018

When it comes to photographing lifestyle brands I always want to showcase the feeling and mood the area brings to your life.

This time my assignment was an exciting lifestyle photo shoot in Atlanta in the Buckhead area, featuring the new luxury residential building The Sutton. Reflections, "shooting through" and transparency were the keywords for this particular shoot.

Doing some shopping, going to yoga, riding a bike, having a good coffee and discover a lush and green flower shop.

Thank you Wordsearch Agency for trusting my photography style for an outside the box two creative days.

Welcome to Bourgogne

December 06, 2017

During the month of September, I was flown to beautiful Burgundy, France on a photo assignmnet for Domaine de Cromey and Burgundy Wine Cellars. For five days I stayed at the property which sits above the vines at Domaine de Cromey, in the heart of the wine capital of the world. Located in Saint-Sernin-du-Plain in the center of the Burgundy region, it is a romantic and enchanting property.

Domaine De Cromey Courtyard. Saint Sernin du Plain

Burgundy Countryside. My first Road Trip

The grounds are stunning with six bedrooms and vaulted wine cellar only open to those invited. Since the 1600s, the chateau has been home to a majestic baronial farm where the Lords of Cromey once lived. The stunning establishment is bubbling with the delicate knowledge of crafting perfectly balanced wine. It is obvious the best and most prestigious wines come from Burgundy, France.

My client, Dennis Sherman is married to the American chef and author Eleanor Garvin. Dennis is an American who has made a home for himself in France for over 30 years. He has been in the wine industry and has met with hundreds of winemakers in the area, gathering knowledge and connections across the valley. His wife, Eleanor, has a beautiful private garden in the back of the Domain de Cromey and crafts incredible meals for her guests. The bountiful garden is ripe with radishes, beets and greens. Her book, At Home in Burgundy is a collection of hand selected recipes and I was lucky enough to experience a few of these mouth watering dishes.

And her incredible lush vegetables garden

The purpose of my trip and the project was to create a story about Domaine De Cromey and the magic that surrounds the historical establishment. It goes much deeper than the beautiful scenery with vast vineyards. Travelers can also explore the countryside, meet winemakers, chocolatiers, bakers and other local makers. The town takes you back in time, transporting you to a picture perfect French countryside where locals congregate for coffee or a warm meal from a nearby farm.

Marcel Arcelain in his beautiful cellar with his nephew Pierre.

I was fortunate enough to have a driver that took me all over the place so that I could have the full experience of Burgundy. I was truly inspired and felt the images I captured properly tell the story of this untouched land. It was a fantastic experience to see the village through the eyes of a local.

The timing of my trip was perfect, just in time for harvest. I was able to capture stunning images of the various aspects of harvest on the vineyards I explored.

After visiting several wineries on my trip, I came across my favorite, Michel Arcelain and Arnaud Desfontaine. What really took me away is their vast wine vineyards are set to the backdrop of a castle. You can smell the freshness of the soil which translates into their unbelievable wine.

At the end of my time in France, I visited to Lyon, the French food capital. The whole experience was a fantastic time and I learned so much from my host Dennis and Eleanor! I was truly inspired by this project and the experienced I was able to capture. I look forward to taking another trip to Burgundy and spending time with my new friends in France.

Magic Millions with Nacho Figueras

October 30, 2017

Photographying people it's always been my favorite photo assignment. When the location is a ranch in Malibu and you are going to photograph the famous polo player Nacho Figueras you go home pretty content and satisfied. Forza Argentina !!
Gracias Nacho and grazie to my usual suspects: Rose Cefalu the Agency: Map & Page, Australia, My assistants Mat Dunstan and Adam MatijasevicGroomer: Nico Doniele Scegiel

Hollwood Studios Portraits

July 06, 2017

Sunset Gower Studio is truly a Hollywood production staple. They have a massive 6-acre creative media production campus, right in the heart of Hollywood. The studio celebrates Hollywood’s history and is home to many of television’s most successful shows and award-winning movies.

Today, Sunset Gower bring together a diverse and unique mix of innovative creative companies. They also bring in content creators to use their independent, boutique studio environment.

My task was to photograph the employees of Sunset Gower Studios. The staff is made up of a welcoming crew who are nice and extremely funny. I got to explore the 12 sound stage facilities as well as 368,000 square feet of production space to find the perfect locations. The place is massive!

For this type of shoot, it was important to capture the staff in a natural state. Relaxed and not aware of the camera. They are not professional models so instead I wanted to get to know the employees to capture their personality through the lense.

It was a really fun days, a rare historical studios of Hollywood! Such a privilege.

See more images: http://www.sunsetgowerstudios.com/about-sunset-gower-studios

Coachella Lifestyle in Palm Springs

June 05, 2017

The desert always brings so much inspiration to fashion around the spring music festival, Coachella. My long time client, alifornia Moonris, had a beautiful Spring/Summer collection inspired by Santa Fe prints. We decided to shoot at the rainbow-hued Saguaro Hotel in Palm Springs to capture the desert colors.

The mountains can be seen from the pool and the neon colors that pop from the hotel are beautiful. It makes you get caught in the wanderlust vibe and get comfortable with the traveling lifestyle of California Moonrise.

The neon and brightly colored hotel offered a lot of amazing locations to shoot at. Additionally, there was a great deal of foliage and the natural light. This made taking photos on location much more creative and the day flowed nicely. We added editorial photos to give the lookbook context. The purple hues of the hotel mixed with the palm desert brought out California Moonrise full story behind their lookbook.

I worked with the same wonderful team, friend Ali Levine styled the shoot, makeup was done by Anthony Pazos team and Cristina Fabian styled the model’s hair.

Fashion Designer: Sylvie Huber
Videographer: Jason Gonzalez
Assistants: Mat Dunstan, Marco Paonessa
Producer: Rose Cefalu
Styling: Ali Levine

American Ninja Warrior for Emmy Magazine

May 19, 2017

A few weeks back I was thrown into an action packed job! It was incredible to get to work with the staff and team on American Ninja Warrior. The athletes featured on the show have the strength, determination and ability to lay it all on the line - while on NBC in front of millions! To me, that takes massive courage and absolute strength. American Ninja Warrior hopes to capture the personal growth and development of individuals who are motivated to change their life!

For me as a photographer, I got to take photos of people when they feel their absolute best. The level of confidence the warriors had during the shoot translates into the photos. Power and determination is in their eyes. I love capturing this raw emotion in my work.

I have found memories of the project. I particularly loved working with the hosts Matt Iseman, Kristine Leahy and Akbar Gbajajiamila who act more as coaches than host on the show.

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